Re-targeting or re-marketing helps to capture past web visitors who don’t immediately lead to a conversion. Re-targeting is the process of creating ads that specifically target users that have already visited your site, often specific pages but haven’t converted into a lead or sale.
Sound complicated? It can be overwhelming if you’re trying to do this yourself, but we have implemented this strategy for a wide range of clients. We’ve launched retargeting campaigns in both Google & Facebook, turning previously lost traffic into new customers.
Working with Internet Marketing Scotland we’ll:
- Determine if re-targeting is a good fit for your PPC campaign.
- Analyse your current PPC campaigns to see if there’s a gap in your PPC conversions.
- Test various re-targeting approaches to maximise conversions.
- Customise your ads to based on user activities on your site.